People say that green is the new black. But don’t for just a moment believe that finding color inspiration in general starts and ends with the color green! Becoming environmentally friendly definitely holds great potential, especially considering how far this movement could go towards protecting nature and all sorts of its beauty. But the degree which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite method to obtain inspiration for first time ideas and methods to choosing color. Stop and think for a second in the sheer number of natural landscapes that exist around the world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your nearby farmer’s market are typical places with colors inspired naturally.
Most of the time nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing towards the eye. Subconsciously, we expect naturally-occurring color combinations to be doing this because we’re accustomed to seeing those colors together either naturally or when using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and focus on the way color combinations found in nature change together with the changing seasons. Picture an eco-friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter.
Now take that same rolling hill full of flowers and imagine how it changes not from season to season, but daily. Picture in mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. Observe how even daily variations in the weather conditions can trigger new bursts of color inspiration?
Next time you’re looking for the right color combination for your fashion or graphic designs, a client’s brand, or for the launch of any new product that offers to save the planet, let nature inspire you. It’s everywhere you appear regardless of whether you’re placed in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not difficult with your Pantone color system!